Design
My process grew from traditional paste-up layouts to digital content. Each project starts as an impulse, moves to sketch, and eventually hashed into a solid final design, often incorporating my traditional skills with digital to make things work for you.
Logos
Beyoncé #BeyGOOD Partnership
Donated Items Typeface
This typeface was created with actual items that were donated to Goodwill Industries. We had a two day photo shoot, where I had a small team gather all of the items off of the racks on the sales floor, I laid everything in the shapes of the letters and shot photos from above on a scaffold. I created an entire typeface, including numerals and special characters, which we made for use to the Goodwill network exclusively.
Goodwill and HSUS Halloween Partnership
As Senior Creative for Goodwill Industries International and working closely with the Humane Society of the United States, I acted as photographer, costume designer, and Art Director for this project. We set up a one-day photoshoot at the HSUS offices, photographing dozens of pets, from guinea pigs to dogs, in various costumes and inserting them into our established Halloween creative templates. Working with animals in a studio photoshoot is literally herding cats.
Movie Partnership Campaigns
Spiderman Homecoming
Hotel Transylvania 2
The Addams Family
Miscellaneous Projects
Federal Stone Skate, @fedstoneskate Collaboration with Speedlab Wheels @speedlabwheels
Annual Scott Green Bowl Crawl Event
Social Media Post
